Buy me a coffee?
I first came across Imperial back in February. And like so many travellers before me, I was hooked from the first sip. There was something about it. Maybe it was the crisp, easygoing flavour that hit differently than anything I’ve had in North America. Or maybe it was the way Imperial seemed to be everywhere, from roadside sodas and beach bars to bustling supermarkets and dusty corner stores. One thing’s for sure: the black eagle isn’t just a logo in Costa Rica, it’s a symbol.
Known affectionately as “La Aguilita” (the little eagle), Imperial [eem-peh-ree-AL] has been part of Costa Rica’s national identity since 1924. It was born in Heredia, brewed by Cervecería Tropical, which eventually became part of the larger Florida Ice & Farm Company (FIFCO), a major player in Central America’s beverage industry. The beer was crafted to be light, smooth, and suited for the country’s tropical climate and laid-back vibe.
The branding? Brilliant. The eagle, bold and black, wasn’t chosen by accident. It stood for strength, pride, and resilience, qualities Costa Ricans hold close. Over time, that emblem became a fixture of daily life. You can’t drive five minutes without spotting it.
But Imperial isn’t just about cerveza. It’s about belonging. It’s the go-to at beach parties, fútbol (soccer) matches, backyard gatherings, and long, lazy afternoons watching the waves roll in. Its evolution reflects Costa Rica’s own: from a small local brew to a cultural icon. Over the years, the lineup has grown to include Imperial Light, Imperial Silver, Imperial Ultra, and Imperial Cero, catering to everyone from calorie-conscious surfers to those who just want the taste without the buzz.
What’s more impressive is that Imperial has leaned into more than just hops and barley. They’ve thrown their weight behind sustainability efforts, supported national celebrations, and hosted major music events that showcase the country’s vibrant spirit.
In 2024, Imperial quietly turned 100. No loud fireworks or flashy commercials needed. Just the continued clinking of glasses under palm trees, and the collective nod of a nation that knows its own heartbeat.
So if you find yourself in Costa Rica, and someone hands you an Imperial, take a moment. You’re not just drinking a beer. You’re toasting a century of memories, stories, and Pura Vida.
Meanwhile, I cannot wait to reunite with my Tico buddy Benjamin in a couple of weeks to share a couple of Imperial by the pool. ¡Salud!
UPDATE
September 23, 2025: Heineken to acquire Costa Rica Imperial Beer in $3.2B deal.
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